The infrastructure hadn't caught up with the product
RECON builds the floors and rigs elite training facilities are built on, so the product was never in question. What happened to an enquiry once it arrived was.
reconstrength.com →
The 21 page performance flooring brochure, designed and built end to end.
The product was never the question
RECON builds the floors and rigs that serious training facilities stand on, and the South Sydney Rabbitohs train on their turf. The work has never been the problem.
What happened to an enquiry once it arrived was. Leads came in from Instagram and the website and landed in an inbox, followed up by whoever picked them up first. There was no easy way to tell a serious buyer from someone just looking, and a twelve week build worth tens of thousands rode on memory rather than a process.
Infrastructure, built from the ground up
A CRM with a real pipeline, so every enquiry has a place and a next step. A full set of email templates written to go with it, from the first reply through to the day seven and day fourteen follow-ups, ready for the team to send. And an operating system they run themselves, no developer needed.
And the front of it: a landing page that turns a cold visitor into a qualified enquiry, and the twenty one page product brochure. Underneath it all sits the foundation, a defined ideal customer profile, the ICP that tells RECON exactly who to talk to, and a twelve month plan across Australia, Asia and the US.
Enquiries land in a system now, not an inbox
Every one gets an immediate, consistent response, and the team runs the whole thing without us in the room. The ads come next, and the hard numbers will follow once they do.